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Product Advertising & Cinematic Visuals

Audemars Piguet Royal Oak Tourbillon

Luxury product advertising at macro scale — three presentation styles exploring lighting, material definition and reflection control.

The problem

Luxury watch presentation is unforgiving. At macro scale every reflection, brushed grain and chamfer is visible, and the lighting has to flatter the material without inventing detail that is not there.

What we solved

We approached one subject in three deliberate presentation styles: cinematic visualisation, macro detail and classic catalogue rendering. Each required its own lighting logic and reflection control, with material definition developed for polished and brushed steel, ceramic, glass and the fine details of the movement.

The result

A set of images that demonstrates luxury lighting, surface quality and watch-photography composition across several approaches — the material-development capability applied where tolerances for error are lowest.

Stills

Hero render of the Royal Oak Tourbillon in black and steel
Hero render of the Royal Oak Tourbillon in black and steel
Macro render of the Royal Oak dial and tourbillon aperture
Macro render of the Royal Oak dial and tourbillon aperture
Catalogue-style render of the Royal Oak on a neutral background
Catalogue-style render of the Royal Oak on a neutral background
Asset credits
  • Watch model — Andras Jordaki
  • Visualisation, lighting and rendering — RendReal

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